Unveiling Sola's Lab-Grown Diamond Journey

Ever dream of a dazzling diamond wardrobe, but flinched at the price tag? You're not alone. Like many first-time diamond shoppers, I was shocked by the high cost. With a one-carat mined diamond easily reaching lakhs, variety and affordability seemed like distant dreams.

It was in July 2023, when I ventured into the world of diamonds. As a first-time potential buyer of diamonds, I was clueless about cut, clarity, and other nuances that come in while purchasing a diamond. So I dove into it and what shook me the most was the big hole that it could create in my wallet. In my experience, one carat solitaire of a natural diamond could cost upwards of 2 to 6 lacs. 

This lack of transparency in prices and such hiked prices led me to look for better options that could help us in carrying our sparkle throughout any given day, be it an office or a party. If one carat of mined diamond costs around 2-5 lacs, how many diamonds could we own in our lifetime? Would we end up wearing the same piece of wedding diamond jewellery with no variety? 

This got me thinking – why the hefty price tag?

Did you know that there are more than enough mined diamonds for everyone on the planet? For ages, the supply of mined diamonds has been controlled by cartels all across the world with the intention to hike prices by creating an illusion of scarcity. The truth is that the supply of mined diamonds is tightly controlled, often leading to inflated prices. And let's not forget the ethical concerns surrounding the mining process. 

Determined to find a better way to shine, I embarked on a journey to create Sola. We're India's first and only lab-grown diamond jewellery brand, designed for the modern woman, for today’s women. Women who are independent, carry their own opinions, and are not afraid to indulge in their desires. We understand the minimalism needed for workwear jewellery and the intricacies needed for occasion jewellery.